B2B SaaS
Building a Scalable Outbound Pipeline for a Growing B2B SaaS Company
RelayPush built the data, infrastructure, and qualification workflows that turned outbound into a consistent source of sales conversations.
Nexora
325 qualified appointments generated in 90 days.
Series A workflow software provider for mid-market operations teams.
325
Qualified Appointments
1,500+
Emails Sent Daily
42K+
Prospects Reached
90 Days
Campaign Period
THE CHALLENGE
The client needed a more predictable outbound motion, stronger campaign infrastructure, and a repeatable way to reach more of its total addressable market without relying entirely on founder-led prospecting.
THE STRATEGY
RelayPush designed an infrastructure-first outbound program focused on ICP segmentation, verified prospect data, controlled sending capacity, systematic messaging tests, and structured reply qualification.
EXECUTION
The campaign used client-owned sending infrastructure, ongoing deliverability management, multi-segment prospect sourcing, message testing, reply handling, lead qualification, and appointment-setting workflows.
THE RESULT
The campaign reached over 42,000 operations leaders and generated 325 qualified appointments in 90 days, giving Nexora a repeatable outbound operating system for ongoing pipeline generation.
CLIENT PERSPECTIVE
RelayPush gave us a repeatable outbound engine—not just more activity. The qualification layer meant our sales team spent time on conversations that were actually worth having.
Morgan Ellis
VP of Growth
