MarTech
Generating Qualified Pipeline in a Crowded MarTech Market
RelayPush combined segmentation, message testing, and controlled sending infrastructure to create a more qualified outbound motion.
MetricLayer
$1.1M in pipeline generated through outbound.
Marketing intelligence platform for growth leaders at mid-market companies.
365
Qualified Appointments
1,800+
Emails Sent Daily
51K+
Prospects Reached
12
Messaging Angles Tested
THE CHALLENGE
The client faced a crowded market, heavy buyer outreach fatigue, and inconsistent messaging performance across different marketing personas.
THE STRATEGY
RelayPush structured the TAM into clear audience segments and created a systematic campaign experimentation plan to identify stronger combinations of targeting, positioning, and offers.
EXECUTION
The campaign combined enriched prospect data, cold email infrastructure, deliverability monitoring, rapid messaging tests, positive-reply management, qualification, and appointment setting.
THE RESULT
The campaign produced 365 qualified appointments, giving MetricLayer a clearer view of its highest-converting segments and a scalable demand creation motion.
CLIENT PERSPECTIVE
The program gave us a dependable way to test positioning across our market while keeping the pipeline conversation focused on fit, not vanity volume.
Sofia Bennett
VP of Demand Generation
