Workflow Automation
Turning a Broad Workflow Automation TAM Into Predictable Pipeline
RelayPush segmented the market and built the operating system needed to test, learn, and scale qualified pipeline.
FlowPilot
395 qualified appointments across six buyer personas.
Workflow automation platform serving operations, IT, and revenue teams.
395
Qualified Appointments
2,200+
Emails Sent Daily
63K+
Prospects Reached
6
Buyer Personas Tested
THE CHALLENGE
The client's product supported many use cases and buyer personas, making it difficult to determine where outbound effort should be concentrated for the strongest pipeline impact.
THE STRATEGY
RelayPush segmented the TAM by persona and use case, built scalable prospect data workflows, and tested multiple campaign hypotheses while maintaining controlled sending infrastructure.
EXECUTION
Campaign operations included enrichment, verification, distributed email sending, deliverability monitoring, messaging tests, reply classification, qualification, and appointment setting.
THE RESULT
The program created 395 qualified appointments across multiple buyer personas, turning a broad addressable market into a clearer, scalable pipeline motion.
CLIENT PERSPECTIVE
The campaign gave us a sharper view of where our message landed and a cleaner path from early interest to qualified sales conversations.
Lena Ortiz
VP of Sales
